![]() For instance, a smile is harder to express in an email or message, but there are still ways to craft your message to get across the positive effect of a smile.Ĭarnegie’s timeless revisions and principles for relationship success in life haven’t lost their power over the years. These methods that Carnegie originally laid out have changed with the digital age. The 2011 version contains many references to Facebook, email and blogs, padded out with multiple references to Abraham Lincoln, about whom Carnegie once wrote a biography. Chapters such as ‘Take Interest in Other’s Interests’, ‘Smile’ and ‘Begin in a Friendly Way’ rehash the original Carnegie observations about how being nice gets infinitely better results. The 1936 version of the book is divided into six main parts, featuring a list of rules and personal anecdotes illustrating each point, proving to the readers that he’s put these rules into practice in the real world and they actually worked. In 2011, Carnegie & Associates published How To Win Friends and Influence People in the Digital Age, a revision of the original to adapt to the 21st century while preserving the core messages for success. Instead of this making Carnegie’s principles irrelevant, it makes them more important than ever in the field of public relations since they represent the foundation of creating the best relationships- from pitching to investors, to dealing with colleagues at work, to apologising to your partner. His compelling statement “Dealing with people is probably the biggest problem you face”, is still very true today, except the ways we now communicate have changed drastically in the new digital age. It went on to sell 30 million copies worldwide and was named #19 on Time Magazine‘s list of 100 most influential books in 2011. Eighty-one years ago, Dale Carnegie published the iconic How To Win Friends and Influence People (1936) , one of the first self-help best-sellers ever published.
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